VP of Operations
Uptime · Throughput · Cost
AI + People Powered Outbound
We Help SaaS
Reach The Business
Buyer.
We specialize in the functional leaders who own the budget and the results: VPs of Operations, Safety, HR, Quality and more. We build the outbound engine that gets your SaaS in their room.
Case Study
300%
Pipeline Growth QoQ
Complete GTM System · Tool Agnostic · Performance-Based
Who we reach
The leaders who own the outcome.
Business and functional buyers own what their function is measured on. They control the budget, define the problem, and are accountable for the results. That's who we get you in front of.
VP of Safety / EHS
Safety · Compliance · Incidents
VP of HR / People
Workforce · Retention · Training
VP of Quality
Quality · Audits · Standards
VP of Maintenance & Reliability
Asset uptime · Maintenance cost
VP of Supply Chain
Throughput · Inventory · Supplier risk
Who we serve
The teams who hire us.
Every leader we work with is measured on something different. Pick your seat and see the outcome we help you hit.
01 // Role
Founders & CEOs
Predictable pipeline without building an SDR team from scratch.
Explore →02 // RoleVPs of Sales & CROs
Fill AE calendars with meetings that turn into real deals.
Explore →03 // RoleVPs of Product
Real buyer feedback before you commit the roadmap.
Explore →04 // RoleVPs of Customer Success
Catch renewal risk early and keep customers engaged.
Explore →05 // RoleHeads of Growth & Marketing
Clean data, safe sending, and messaging that lands.
Explore →What we offer
Three ways we can work together
From validating your market before launch, to filling your calendar, to keeping every customer renewing. Pick the stage you're in.
What we believe
AI does the research.People build the trust.
Machines make us faster. They don't make a VP of Operations pick up the phone. That still takes a person who knows the work.
How we think
AI + people powered outreach, side by side
Where AI earns its keep
Account research & trigger signals
Contact enrichment waterfall
First-draft personalization at scale
Reply triage and routing
Deliverability and data-quality monitoring
Where people do the work
Daily outbound calls within a curated sequence
Writing like an operator, not a salesperson
Robust follow-up process
Learning the language of each function we sell into
Handing off every meeting with context
Methodology
Six stages, combining AI + real people
StageWhat it covers AI does People do
01
GTM Discovery & Alignment
Business and product discovery, competitive positioning, onboarding
AIMarket mapping, ICP and competitor research
PeopleReal human outreach to decision makers
02
Messaging System
Cold call, discovery and objection frameworks plus multi-touch email
AIPersona angles and A/B copy variants
PeopleTalk tracks written by experts and role-played by SDRs
03
Sales Infrastructure
Sales tools, domains, DNS/SPF/DKIM/DMARC, mailboxes, warm-up
AIAutomated warm-up and inbox health checks
PeopleHands-on domain and deliverability setup
04
Data Acquisition & Enrichment
Prospect sourcing, direct-dial waterfall, verification, refresh
AIMulti-source enrichment and signal scoring
PeopleHuman spot-checks on every target list
05
Sales Operating System
Sequences, handoff workflow, scheduling, no-show and reschedule flows
AIReply triage and instant Slack alerts
PeopleLive phone follow-up and personal rebooking
06
Engine Management
Live campaigns, message refinement, deliverability and data QA
AIPerformance dashboards and anomaly flags
PeopleWeekly review of calls, replies and meetings
The math
Building it in house vs. Bedrock.
Most teams weigh us against hiring their first SDR. Here is the honest comparison before you sign an offer letter.
What it costs youYour first in-house SDR With Bedrock
Time to first meeting
3 to 6 months of recruiting, onboarding and ramp
Live in about 3 weeks
Tools, data and infrastructure
$1,500 to $2,500 per month in licenses you manage
Included in the engagement
Domain reputation risk
High. One rookie mistake burns your primary domain
Isolated sending domains, warmed and throttled
Management overhead
10+ hours a week of coaching and QA from your leaders
One weekly review call
Functional buyer fluency
Generic SaaS reps learning what VPs of Ops, Safety and HR care about on your dime
Speaks the language of functional buyers on day one
If it is not working
Severance, backfill and another ramp cycle
We adjust the engine or you stop
Book Discovery Call
No hiring cycle · No severance risk · No burned domain
[05] Field Report
“The Bedrock approach has been very successful for us. It forced our team to take a close look at our ICP and refine our messaging, which has actually informed all aspects of our business. It didn't take long and once we handed that off, the top of our funnel exploded. It's nice to be worried about having too many demos for a change.”
PO
Peter Oneppo
Serenity EHS
Questions
Before you book.
The things every founder and sales leader asks us on the first call. If yours is not here, put it in the form below.
Most engagements are live in 14 to 21 days. That covers discovery, messaging, domain and inbox setup, warm-up and the first target lists.
No. We manage the infrastructure, and the cost is baked into the service. We also use your existing Slack to communicate with your team and your calendar app (like Calendly) to set meetings.
We never send from your primary domain. We register and warm isolated secondary domains, configure SPF, DKIM and DMARC, ramp volume gradually and monitor deliverability daily.
No. We sit at the top of the funnel and hand qualified meetings with full context to your AEs or founders to close.
Launch is a structured 3 month pilot. Grow runs as a quarterly engagement with a monthly review, so you can adjust scope as the pipeline builds.