Launch.
Test before you launch
Before you release the product, we put your PoC in front of the business buyers who will actually sign. A 3-month outbound pilot runs alongside development so real conversations shape what you build and who you sell it to.
Who it's for
- Product teams releasing new products
- Companies entering a new vertical
- Founders who need proof before scaling spend
What's included
ICP & persona tests
We test which industries, company sizes and VP roles respond, so you know who to build for.
Message testing
Multiple value propositions run side by side to find the language buyers react to.
Buyer conversations
Real calls with Operations, Safety, HR and Quality leaders, captured and summarized.
Pre-release readout
A clear report on who to target, what to say, and what buyers expect from the product.
How it runs
Month 1
Define & build
Target accounts, personas and message variants set up and ready to run.
Month 2
Run the pilot
AI-researched outreach plus people on the phone, testing every hypothesis.
Month 3
Read out
Findings, recommended ICP and messaging, and a plan for launch.
The outcome